Cookie Policy — Primed.Design
Last updated: 2 July 2026
What cookies are
Cookies are small files stored on your device. We use them to make the site work, to remember your consent choices, and — only if you agree — to understand how the site is used. Under the Privacy and Electronic Communications Regulations (PECR) and UK GDPR, we set only strictly-necessary cookies until you consent to the rest.
Your choice
When you first visit, a consent banner (Complianz) lets you accept or reject non-essential cookies. Until you accept, no analytics cookies are set. You can change your choice at any time via the cookie-settings control in the site footer.
The cookies we use
Strictly necessary — always on (no consent required)
| Cookie | Purpose | Duration |
|---|---|---|
cmplz_* (consent-record set, ~7 cookies e.g. cmplz_consented_services, cmplz_policy_id, cmplz_marketing, cmplz_statistics, cmplz_functional, cmplz_banner-status, cmplz_consenttype) |
Remembers your cookie choices so we don’t re-ask every visit | 365 days |
Statistics — only if you accept
| Cookie | Set by | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics 4 | Distinguishes users | 2 years |
_ga_PTW6HLRDZ6 |
Google Analytics 4 | Maintains session state (measurement ID G-PTW6HLRDZ6) |
2 years |
_clck |
Microsoft Clarity | Persists a Clarity user ID and consent for the site | 1 year |
_clsk |
Microsoft Clarity | Connects multiple page views into one session | 1 day |
Marketing
We do not currently set marketing cookies. If that changes, this table and the consent banner will be updated first.
Managing cookies in your browser
You can also block or delete cookies in your browser settings. Doing so may affect how the site works. Guidance for common browsers is at ico.org.uk/for-the-public/online/cookies.
Changes
We update this policy when our cookie use changes; the “last updated” date shows when.