Work · Primed.Design · A Cast Iron CAD practice WORK
Work · Real projects

Real products. Engineered in this practice.

Some of these shipped before Primed.Design existed as a named practice. All of them share the engineering discipline we apply to Amazon sellers today.

Selected projects
CAD render of a bamboo-lidded pill splitter, closed, front three-quarter view
Medical · Consumer

Bamboo-lidded pill splitter

Industrial design and CAD for an injection-moulded body with a natural bamboo lid insert, engineered for clean splitting and assembly.

Amazon relevance: a moulded consumer device with a material-led point of difference, the exact move off a generic white-label SKU.

Read the case study →
Polished metallic CAD render of a cast pebble pendant shell
Retail · Accessories

Cast pebble pendant

Surface-continuity engineering and CAD prepared for pressure casting, holding a clean reflective form across a hand-sized shell.

Amazon relevance: form and finish are the product. Getting surfaces right in CAD is what separates a premium listing from a copy.

Read the case study →
CAD render of a black injection-moulded camera rear-frame bezel
Retail · Photography

Camera rear-frame bezel

Injection-moulding design and DFM for a precise enclosure component, where fit tolerance against existing hardware was the whole brief.

Amazon relevance: accessories that mate to known hardware live or die on tolerance, the difference between five-star fit and a returns problem.

Read the case study →
CAD render of a small silver teardrop-profile caravan with side door, windows and roof panels
Sports & Leisure

Teardrop adventure trailer

Full-vehicle CAD across body and chassis, resolving panel geometry, door and window apertures into a buildable structure.

Amazon relevance: large multi-part assemblies prove the practice can hold a whole product together, not just a single part.

Shaded CAD model of an airborne wind turbine, an arched multi-module array of ducted rotors
Environment

Airborne wind turbine concept

Concept engineering and patent-stage design for a modular ducted-rotor array, taking a novel idea into defensible geometry.

Amazon relevance: this is the IP-first thinking sellers need when the goal is owning something a factory cannot resell.

Three-quarter photo of a four-relay PCB module in a black 3D-printed mount
Industrial

Relay module mount

Enclosure and mount design with a 3D-printed housing, sized around an off-the-shelf PCB for secure fit and serviceable access.

Amazon relevance: housing a bought-in component is the same problem as turning a generic insert into a branded, protected product.

Several of these projects weren’t built for Amazon, but the engineering problems they solved (DFM, IP, unit economics, supplier-managed tooling) are the same problems Amazon sellers hit when they move off white-label. We’ve re-framed them with that lens.

The way in

The Sprint starts with a conversation about your product. Ours took years; yours takes two weeks.

A 1–2 week, fixed-price read on whether your product is worth engineering. £1,250 + VAT. Delivered by Dave.

Book an Edge Sprint